Filmed in Maricá, Rio de Janeiro, the film presents a cinematic contest between cars that overcome challenges on the road and play with aesthetic lightness in an air kite competition. While on land automobiles fight to stay ahead in the clouds, the Fiat Toro-powered kites enter into a playful contest in which a small fish is beaten by a shark and the two are defeated by a gigantic sushiman.
This professional campaign titled 'Kite' was published in Brazil in August, 2019. It was created for the brand: FIAT, by ad agency: Leo Burnett. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Director: Tomás Correa
Art Director: Fernando Lyra
Photographer: Will Etchebehere