The Fiat 500 is a true icon of automotive style and this year marks its 60th anniversary. krow is helping the brand to celebrate with a site at London's Piccadilly Circus, filled with kisses from Fiat 500 fans.
The image was created with the help of fans who were asked to submit their very own kisses to be featured in a secret project for Fiat through Facebook. A total of 205 people put on some lipstick, kissed a piece of paper and sent through an image of it, hoping for a chance to be featured in the project.
krow then picked the 10 best pouts and used them to help form an image of the Fiat 500, which will be featured for all to see on one of the biggest ad spots in central London.
On 7th June the 10 lucky fans will be revealed on Facebook. They will be tagged in a post on the platform showing a picture of the poster live at Piccadilly Circus.
This professional campaign titled 'Kisses' was published in United Kingdom in June, 2017. It was created for the brand: FIAT, by ad agency: Krow. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Krow, London, UK
Executive Creative Director: Nick Hastings
Creative Team: Ed Shore, Tristan Marshall
Senior Account Director: Emma Christmas
Senior Account Manager: Rosie Morahan
Project Manager: Janet Crowdey
Media Planning / Buying: Starcom