The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website.
The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".
This professional campaign titled 'Killing Sun' was published in Ecuador in August, 2009. It was created for the brand: Time for Climate Justice, by ad agency: SmartPack. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: SmartPack, Guayaquil, Ecuador
Creative Director: Daniel Valero
Art Director: Omar Martínez
Photographer: Walter Garay
Additional credits: Cooperativa de Taxis Mariano