Description
Ah, to be eaten by a killer bear, because an uncompromising director needs to “get the shot”. Surely many in our industry will relate … if not to the specific scenario, at the very least to the sentiment.
And so the scene is set for Apple and Telia’s latest Swedish campaign for the iPhone 16 pro - which places the well loved Swedish action hero, Jens Hulten, very much in harms way. All for good reason of course, as the shot is captured in glorious slow motion by the iPhone 16 pro.
The spot – produced by Immigrant and directed by Danish director Torben Kjelstrup – was created by the creative agency Åkestam Holst in Stockholm, as part of their well loved and ongoing campaign ; “This is not Telia” - which revels in dry and slightly absurd humour.
This professional campaign titled 'Killer Bear ' was published in Sweden in April, 2025. It was created for the brands: Apple and Telia, by ad agency: Åkestam Holst NoA. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 18 days ago.
Credits
Production Company : Immigrant
Director : Torben Kjelstrup
Executive Producer : Phie Hansen
Director of Photography : Snorre Ruhe @Mystic
Casting : Ditte Kiel @Kiel Casting
South Africa Production
Service Production Company : Sparky Films
Service EP : Marchant Bellingan
Producer : Diwan De Beer
Production Manager : Adali van Dalen
1st AD : Westley du Rand
Unit & Locations : Mike Begg
Production Designer : Alex Bird
Props Master : Jodi Kupper
SFX : Michael Hardy
Stylist : Kim Warrington
Hair and Makeup : Makaira Dullabh
Gaffer : Duncan Johnson
Grip : Ryan Faber
Focus puller : Wynard Basson
Post production
Editor : Robin Siwe @ArtOfficial
VFX : Globetrotter Studio
VFX Supervisor : Andre Pulcino
Colour : Chemistry
Colorist : Nurali Kushkov
Sound Production : Gangsters & Chemistry
Sound Design : Kevin Koch
Music : Upright music | Benjamin Storm Engelshard
Client & Agency
Client : Telia & Apple
Creative Agency : Åkestam Holst
Agency Producer : Leila Widgren
Art Director : Johan Landin
Copywriter : Johannes Ivarsson
Account director : Caroline Sjöström
