Kill the tradition, not a turkey

Agency: House 337


People for the Ethical Treatment of Animals (PETA) has unveiled a poignant animated film that calls for a new Christmas tradition – one that excludes the killing of turkeys – created by creative agency House 337.

“Kill the tradition, not a turkey” sees Tessa the Turkey, voiced by acclaimed actor Jane Horrocks, taking centre stage in a powerful 90-second film, set in a picturesque Christmas town.

With whimsical innocence, Tessa sings “Deck the Halls”, but with the lyrics changed to comment on the quirky festive customs she encounters on her way: from family selfies in matching Christmas jumpers to houses festooned in hundreds of lights.

The film takes a sobering turn when Tessa realises that she, too, is part of a Christmas tradition – the most sinister of them all. It ends by inviting people to “Kill the tradition not a turkey. Try vegan this Christmas”.

We do so many traditions at Christmas without knowing the reason behind it. Research by The Grocer found that more than half of 1,500 young Brits polled believed turkey and all the trimmings was "old-fashioned", with 39% of the 18 to 30-year-olds declaring they would never eat turkey— it's time to "Kill the tradition, not a turkey".

This professional campaign titled 'Kill the tradition, not a turkey' was published in United Kingdom in November, 2023. It was created for the brand: PETA, by ad agency: House 337. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 19 days ago.


Client: PETA
Elisa Allen, VP of Programs and Operations
Iona Kirby, Relations Manager

Executive Creative Director: Jo Moore
Creative Directors: Katy Hopkins & Steve Hawthorne
Senior Creative: Paul Hancock
Senior Creative: David Newbold
Motion Designer: Matt Baines
Influencer Lead: Gemma Glover
Agency Producer: Lindsay Moyes
Account Director: Chris Johnson
Project Director: Chelsea Chapman
Strategy Director: Laura Sammarco

Production Co: Jelly
Designer & Director: Neil Stubbings
Executive Producer: Sue Loughlin
Production Co Producer: Tom Hennebery
Head of Production: Laura Thomas

Social Production Company: Curious
Account Director: Lee Sands
Crochet artist: Helen Smith

Recording Studio: String & Tins
Sound & supervision: Jim Stewart
Sound Design and Vocal Record: Adam Hare
Audio Producer: Alina Miroshnichenko
Composer/Arranger: Craig Brown
Producer: Clare McGrath
Master: Finger Music & Sound Design
Voice Over: Jane Horrocks

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