In China, each year, around 50% of the motor vehicle crashes that lead to fatality or serious injuries are caused by not wearing safety belt. It is very important to strengthen the awareness of “Stay Safe, Buckle Up” among drivers, passengers and the public. Through the powerful visual impact conveyed by our posters, we try to vividly interpret wearing safety belt to the most effective means of eradicating the threat of death, and body guarding our road safety. The posters have been placed in the training ground and teaching center of the driving schools, and also been used as elevator advertisement mounted inside the office building and residential areas near the driving schools. Around 90% of the driving school students and the public have clearly spelled out the importance the seat belt from our posters. As a result, their awareness of using the safety belt has been enhanced, and they also expressed their willingness of developing the driving habit of “Stay Safe, Buckle Up”.

This professional campaign titled 'Kill Death' was published in China in June, 2019. It was created for the brand: Jinzhou Driving School, by ad agency: The WHOLE Advertising. This Outdoor medium campaign is related to the Education and Professional Services industries and contains 2 media assets. It was submitted almost 4 years ago by Creative Officer: ArchiveLi of The WHOLE Advertising ( Shanghai ).


Advertising Agency: The WHOLE Advertising


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