Kikkoman Gold Medal

Agency: Freundliche Grüsse


Kikkoman has been refining the menus of its customers for years. As the number 1 in Switzerland, the legendary soy sauce would therefore have long deserved an award. To celebrate the Olympic Games in Toyko, the Zurich agency has now created a very special OOH-Sujet for the traditional Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. So impressively simple that not even more words are needed.

This professional campaign titled 'Kikkoman Gold Medal' was published in Switzerland in July, 2021. It was created for the brand: Kikkoman, by ad agency: Freundliche Grüsse. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago by Creative Director: Pascal Deville of Freundliche Grüsse.


Advertising Agency: Freundliche Grüsse, Zürich, Switzerland
Creative Director: Pascal Deville
Creative Director: Samuel Textor
Art Director / Concept: Norihito Iida
Copywriter / Concept: Christian Stüdi


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