In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work.
This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.
This professional campaign titled 'KidZania Pay Gap' was published in Portugal in March, 2023. It was created for the brand: UBBO, by ad agency: Uzina. This Content, Digital, and Experiential media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 12 months ago by Copywriter: Francisco Roque do Vale of Uzina.
CEO: António Roquette
Executive Creative Director: Susana Albuquerque
Creative Director: Andreia Ribeiro
Copywriter: Francisco Roque do Vale
Art Director: Mariana Trindade
Account Manager: Carolina Pinheiro, Maria Costa, Gonçalo Motta
Account Director: António Ataíde
Production Company: Hand Creative Chain
Film Director: Gonçalo Morais Leitão
Producer: Sofia Rivas