Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents!
A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids.
This professional campaign titled 'Kids vs Insurance' was published in India in May, 2018. It was created for the brand: Digit Insurance, by ad agency: Stirred Creative. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Stirred Creative, Bangalore, India
Creative Director: Edward Anthony
Art Director / Illustrator: Renuka Kulkarni
Copywriters: Jitendra Lulla, Saranya Murthi