Key to Viano
For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
This professional campaign titled 'Key to Viano' was published in Germany in February, 2012. It was created for the brand: Mercedes, . This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 11 years ago.
Management Creation: Arno Lindemann, Bernhard Lukas
Creative Directors: Markus Kremer, Thomas Heyen
Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast