Agency: Publicis Mojo
Ketchup sachets were inserted into magazine ads to demonstrate the horrific everyday nature of living in a landmine affected country. When the sachet is opened the foot is severed and ketchup pour out. The Campaign Against Landmines messages on the back of the sachet is also printed on the page.
This professional campaign titled 'Ketchup' was published in New Zealand in June, 2006. It was created by ad agency: Publicis Mojo. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 17 years ago.
Advertising Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston, Matthieu Elkaim
Art Director: Emmanuel Bougneres