With its steady stream of loyal customers, the Hard Rock Cafe was the perfect place to advertise the launch of the Hard Rock Hotel Penang on a small budget. To capture the attention of diners, we replaced Hard Rock Cafe's memorabilia with three authentic-looking pieces of our own. Rather than the usual autographed guitar, we featured never-before-seen 'artefacts' from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original. This is one of three that were on display.
Advertising Agency: Ogilvy & Mather Malaysia
This professional campaign titled 'Keith Moon, Keith Richards, Billy Idol' was published in Malaysia in November, 2009. It was created for the brand: Hard Rock Cafe, by ad agency: Ogilvy. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 12 years ago.
Executive Creative Director: Daniel Comar
Art Director: Yeoh Oon Hoong
Copywriter: Andrew Low
Typographer: Jarrod Reginald
Client Services: N Balachandran
Planner: Remona Ahmad