Keith Moon, Keith Richards, Billy Idol
With its steady stream of loyal customers, the Hard Rock Cafe was the perfect place to advertise the launch of the Hard Rock Hotel Penang on a small budget. To capture the attention of diners, we replaced Hard Rock Cafe's memorabilia with three authentic-looking pieces of our own. Rather than the usual autographed guitar, we featured never-before-seen 'artefacts' from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original. This is one of three that were on display.
Advertising Agency: Ogilvy & Mather Malaysia
This professional campaign titled 'Keith Moon, Keith Richards, Billy Idol' was published in Malaysia in November, 2009. It was created for the brand: Hard Rock Cafe, by ad agency: Ogilvy. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 13 years ago.
Executive Creative Director: Daniel Comar
Art Director: Yeoh Oon Hoong
Copywriter: Andrew Low
Typographer: Jarrod Reginald
Client Services: N Balachandran
Planner: Remona Ahmad