Description
We noticed something curious: when people can’t see well, their phones shout their secrets—literally, in extra-large text. That’s why we created a humorous print campaign for OLA (Óptica Los Andes), highlighting how something as simple as font size can unintentionally reveal very personal messages in public. A clever nudge to get new glasses—before your next overshare.
This professional campaign titled 'Keep It Private' was published in Ecuador in July, 2025. It was created for the brand: Óptica Los Andes, by ad agency: Paradais DDB. This campaign is related to the Health industry and contains 3 media assets. It was submitted 4 months ago by Sofía García of DDB.
Credits
Responsable por Cliente: Carlos Sánchez, Miguel Uribe, Victor Sosa
CCO: Agustín Febres-Cordero
CSOr: Ricardo Medina
Executive Creative Directors: José Reinoso - José Serrano
Head Of Art: Daniel Gabela
Office Director: Gabriela Vaca de Guzmán
Creative Director: Tyto Garcés Custode
Copywriters: Sofía García, Xavier Vinueza
Copy Jr: Alejandro García
Art Director: Nathalia Navarro
Designer: Emilia Rosero
Account Executive: Andrea Cando
Content Manager: Ethel Cifuentes
