Description
Insight: Genetics is the first map we ever receive. Before a mother teaches us how to walk or choose a direction, her heritage has already traced who we are. Hair is not just an aesthetic attribute; it is the visible thread of our lineage. The "parting" of the hair is not just a grooming gesture; it is the first route we ever follow.
The Idea: We transformed the scalp and hair partings into metaphors for direction and guidance. "HAIRITAGE" visualizes children’s hair not as a physical trait, but as a roadmap traced by Mom. Through macro photography that emphasizes the "perfect line" (the path) and the texture of the hair (the legacy), the campaign establishes that every direction we take in life was born from that first care at home.
This professional campaign titled 'KATIVA HAIRITAGE' was published in Ecuador, Honduras, and United States in May, 2026. It was created for the brand: KATIVA, by ad agency: Studio 85. This campaign is related to the Beauty industry and contains 3 media assets. It was submitted 1 day ago by Creative Director : Stalin Segovia of 360.
Credits
Advertising Agency : STUDIO 85, Guayaquil, Ecuador
Production Company: STUDIO 85, New York, USA
Creative Director: Stalin Segovia
Account Director: Wendy Coronell
Art Director: Stalin Segovia
Copywriter: Stalin Segovia
Brand: Kativa Latam
Company: Stanrbrands Group
Marketing Specialist : Lorena Espinoza
Regional Commercial Strategy Lead Latam: Luis Lengua
