Just PUZZI® Lah! How an earworm increased Kärcher’s PUZZI® sales by 20% YOY.
After a decade in the market, Kärcher’s PUZZI® deep cleaning range still lacked visibility among Malaysians because Malaysians would hire professional services or simply replace the old items, which means more money spent.
We needed to make Malaysians realise that deep cleaning is easy, saves money and for everyone with the PUZZI® range.
We produced an earworm and highlighted their cleaning pain points and positioned PUZZI® as the solution. This resulted in 20% avg YOY sales increment during the 6-month period and the ad hoc extension from August to September.
This professional campaign titled 'Just PUZZI® Lah' was published in Malaysia in September, 2023. It was created for the brand: Kärcher, by ad agencies: AREKA Studios, Kingdom Digital, and Qactus Studio. This Content, Digital, and Film media campaign is related to the House, Garden and Household Products industries and contains 10 media assets. It was submitted 17 days ago.
Client: Karcher Cleaning Systems Sdn Bhd
General Manager: William Kiew
Marketing Manager: Lydia Ng
Agency: Kingdom Digital
Strategy Planning: Edmund Lou, Mior Ahmad Anwar
Creative: Alicia Thein, Cynthia Chai
Content: Yeo E Wen
Servicing: Grace Lee
Production: AREKA Studios
Producer: Sabrina Oh
Director: Samuel Chuah
Director of Photography: Samuel Chuah
Assistant Director: Wan Mohammad Ashaari Wan Arifin
1st Camera Assistant: Jonathan Choong
2nd Camera Assistant: Tan Shu Mei
Key Grip: James Tan
Technical Crew: Ezzad & Wan
Art Department: Façade Creatives
Art Director: Ravi
Art Crew: Derek Lim & Ghalli
Make Up Artist & Hair: Yuki Ng
Wardrobe Styling: Dalili Aza & Farah Ain
Sound Recordist: Muhamad Azli
Production Manager: Sabrina Oh
Production Assistant: Ng Xue Ying, Ng Yi Mei & Chong Wei Ying
Offline/Online Editor: Samuel Chuah
Animator: Bold Media
Colourist: Chloé Tavel
Recording Studio: Qactus Studio
Music Producer: QE Lim
Composer: Joanne Soh
Lyricist: Amelia Ng
Mixing & Mastering: QE Lim