Description
Currently living in a world surrounded by various limitation and distancing protocols we were lucky enough to introduce a product to the market that supported just that –servicing a need for contactless convenience in courier, The Courier Guy introduced the advanced pudo (Pick Up, Drop Off) smart locker system that made connecting friends and family easier, safer and most of all, possible!
JAW Design worked on the brand from inception; strategizing and localising its marketing and branding through a 360 integrated approach on various channels such as the television, app, social media and digital avenues. Accompanied by a go-to-market campaign that comes alive with a humorous partnership with the renowned fan-favourite comedian Schalk Bezuidenhout. A strategic choice based on the premise of bringing comic relief to SA, reminding us to remain positive during these extraordinary times.
This professional campaign titled 'Just pudo it' was published in South Africa in July, 2020. It was created for the brand: pudo, by ad agency: JAW Design. This Film medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted almost 4 years ago by Mrs: Jeni-Anne Campbell of JAW Design.
Credits
Advertising Agency: JAW Design, Johannesburg, South Africa
Creative Director: Jeni-Anne Campbell
Director: Garon Campbell
Client Service Director: Monique De Ascensao
Producer: Breadbin Productions
Copywriter: Shane Durrant
