Just fill and chill

Agencies: McCann Birmingham Citizen Films


Epson is continuing its partnership with legendary sprinter, Usain Bolt, with the launch of a new integrated campaign created by McCann Birmingham.

Instead of focusing on Bolt’s speed, the creative shows the athlete with a chilled-out attitude in his post-racing life alongside Epson’s innovative bottle refill printer system. He’s no longer the fastest man on earth, he’s the most chilled out, and he’s on hand to smooth out any printing problems with the help of Epson. From homework to boarding passes, Bolt saves the day as he unexpectedly slides into homes with an Epson printer, showing users how to ‘just fill and chill’.

Running social and digital, the new campaign will initially run throughout the UK, Italy, Germany, Poland and South Africa. The campaign was developed in close partnership with Epson and Citizen Productions.

This professional campaign titled 'Just fill and chill' was published in Germany, South Africa, and United Kingdom in November, 2022. It was created for the brand: Epson, by ad agencies: Citizen Films and McCann Birmingham. This Digital and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and House, Garden industries and contains 3 media assets. It was submitted over 1 year ago by Communications: Megan Coulson of McCann Central.


Agency: McCann Birmingham
Group Managing Director : Chris Falconer
Chief Creative Officer: Vince McSweeney
Executive Creative Director: Adam Bodfish
Strategy: Jasper Rehder
Creative Team: Duncan Bancroft & Leon Deeming
Agency Producer: Hannah Dale
Managing Partner: Tony Holmes
Account Director: Charlotte Manns
Head of Social Media : Joe Cronin
Social Media Account Director: Patsi Walton
Social Media Account Manager: Isabel Lloyd
Production Agency: Citizen Films
Director: Rollo Hollins
Executive Producer: Gretchen Shoring
Casting Director: Kelly Ford
Producer: Tess Gomm
Director of Photography: Tim Fok
Art Director: Kelly Sinclair
Colourist: Jax Harney
Special Effects: Machine Shop
Visual Effects: We Are Covert
Editor: Joe Walton @ Whitehouse Post Production
Socials Editor: Ryan Howes
Online Editor: Colin J Smith
Music Composer: James Wilson @ Builders Tea
Sound Design: Platform Post
Client: Epson
Marketing Director EMEA: Maria Eagling
Head of Marketing Services: Jane Walker
Consumer Marketing Manager: Lucy Brackett
Senior Marcomms Associate: Kim Smith
European PR & Social Manager: Leonie Toal
Head of PR & Communications: Mary McNulty


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