Description
OBJECTIVE
To reframe road safety from an act of luck to a matter of personal responsibility, and reinforce that survival begins before an accident occurs.
CORE INSIGHT
Accidents are often dismissed as fate. But when chaos passes, what remains clear is the role of choice - helmets worn, rules followed, awareness practiced.
APPROACH
Using a rear-view perspective, the viewer is placed in the position of a survivor. The present is calm and in focus; the accident behind remains blurred—symbolizing how responsibility becomes evident once danger has passed.
SURVIVAL IS NOT LUCK. IT’S A DECISION
This professional campaign titled 'Jupiter Hospital - Road Safety ' was published in India in January, 2026. It was created for the brand: Jupiter Hospital, by ad agency: AGENCY09. This Content and Design media campaign is related to the Health industry and contains 3 media assets. It was submitted about 4 hours ago by Group Art Director : Rakesh N Gawas.
Credits
Agency - AGENCY09
Brand - Jupiter Hospital
Sr. Client Servicing Executive - Rohan Masam
Creative Director and Writer - Ketan Shivadekar
Sr. Creative Lead, Concept - Rakesh Gawas
