Jumping Through Hoops

Agency: Rethink


Hoop Dramatization. Do not attempt. It’s taxing, cumbersome, and frankly really annoying. Instead, take a moment and ask yourself “why does this hoop even exist” and “is there a better way around it”. We find that the answers are almost always: “it shouldn’t” & “yes”.

This professional campaign titled 'Jumping Through Hoops' was published in Canada in March, 2023. It was created for the brand: Tangerine, by ad agency: Rethink. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.


Agency: Rethink
Global CCO: Aaron Starkman
Global CSO: Sean McDonald
CCO: Mike Dubrick
Creative Director: Randy Stein
Associate Creative Director / Art Director: Max Bingham
Associate Creative Director / Copywriter: Brendan Scullion
Group Strategy Director: Crystal Sales
Broadcast Producer: Lauren Sloan
Head of Broadcast Production: Steph Walker-Wells
Director of Broadcast Production: Nadya MacNeil

Production Company: OPC
Executive Producer: Isil Gilderdale
Line Producer: Max Brook
Director: Nick Ball
DoP: Daniel Landin

Editing Facility: Nimiopere
Editor: Graham Chisholm
Assistant Editor: Griffin Stobbs
Partner/Executive Producer: Julie Axell

Colour Facility: Colour Collective
Colourist: Alex Bickel
Executive Producer: Claudia Guevara
Finishing Facility: Artjail
Executive Producer: Bobbi Dedman

VFX Supervisor/Creative Director/Partner: Steve Mottershead
Head of 2D/Partner: Andres Kirejew
Head of 3D/Partner: Gene Dresser
Executive Producer: Bobbi Dedman
Compositors: Andrew Thiessen, Alex Shahviri, Cory Johnson, Rob Del Ciancio
Digital Matte Painter: Bojan Zoric
VFX Assistants: Ben Lee, Arash Shahabi

Sismica Studio (assistance on the :90)
CEO - Alex Pelayo
COO / VFX Producer: Asdrúbal Rivera
VFX Producer / Productionoordinator - Hector Vargas
VFX Supervisor / Compositing - Miquel de Hoyos
Post-production Technical Supervisor - Oliver De Dante
3D Supervisor / Compositing - Jorge Granados
3D Artist: Kevin Cruz
Compositing: Cesar M. Romero, Ricardo Robles, Salvador Rodríguez , Oscar Basurto, Yael Márquez, Paulo Apodaca
Compositing Assistant; Jaylene Aine
Tools Development: Carlos Garcia

Audio House: Stare Crazy
Producer (Audio House): Jonathan Dreyfus
Creative Director (Audio House): Jonathan Dreyfus
Engineer: Daniel Müller
Sound Design: Daniel Müller

90s Audio:
Music and mixing: Vapor Music
Sound Design: Stare Crazy
Producer (Vapor): Kat Stewart
Creative Director (Vapor): Ted Rosnick

Senior Strategist: Derek Mollenhauer

Account Services:
Group Business Lead: Amanda Dornan
Group Account Director: Scott Millson, Shar Khursigara
Account Director: Megan Christopher
Account Manager: Yuvan Duraibabu

French Adaptations:
Writer: Karine Doucet
Producer: Edith Cayer

PR Lead: Meredith Montgomery

President & CEO: Gillian Riley
Chief Marketing Officer: Nicole German
Vice President, Head of Global Brand: John Rocco
Director of Brand: Brittany Wilson
Director, Head of Communications and ESG: Jaime Shulman

Media: PHD Media
Director, Planning: Sara Wilkinson
Manager, Planning: Riley Dawson
Assistant, Planning: Zeynep Soydan


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