Journey to New Heights

Agency: McCann New York


This spot promotes Trojena, a new global destination for mountain tourism situated in NEOM, Saudi Arabia. Front and center in this piece from McCann New York is NEOM’s wondrous outdoor skiing for professionals and amateurs alike. The community offers adventure, ski runs of various difficulties (including the uphill sojourn depicted in this spot), breathtaking views (NEOM mountain ranges, golden desert sand dunes, blue waters of the Red Sea) and a model for environmentally sustainable tourism.

This professional campaign titled 'Journey to New Heights' was published in United States in March, 2022. It was created for the brand: Neom, by ad agency: McCann New York. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted about 2 years ago by Sr Marketing: Samara of Kom.


Advertising Agency: Mccann, New York, United States of America
Co-chief Creative Officer North America: Sean Bryan
Co-chief Creative Officer North America: Tom Murphy
Co-chief Creative Officer NY: Pierre Lipton
Co-chief Creative Officer NY: Shayne Millington
VP/creative Director: Rafael Segri
VP/creative Director: Kiko Mattoso
Copywriter: Paul Wood
Art Director: Eduardo Quadra
EVP, Chief Production Officer North America: Aaron Kovan
Executive Producer: John Hilmer
Chief Strategy Officer NY: Erica Yahr
VP, Strategy Director Social & Mobile: Whitney Alexander
Director: Ian Ruschel
Joy Managing Director: Ali Azarmi
Post Productiton: Nima Safari, Andreea Gurbina
Vfx: Mathematic
VFX Lead Artistis: Emeric Samier, Fred Brandon
Music: Kom
Composer: Phil Kay
Audio: Heard City
Audio Engineer: Dan Flosdorf


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