Description
John Deere Financial (JDF) set out to redefine its role within South African agriculture — shifting from an equipment financier to a trusted financial partner embedded in the realities of farming.
To achieve this, Lumico developed a year-long, full-funnel digital strategy, combining education, localisation, and thought leadership with always-on performance media.
The result was a scalable engagement ecosystem that positioned JDF not just as a service provider, but as a partner in long-term agricultural success.
This professional campaign titled 'John Deere Financial Drives Trust and Conversions in Agriculture' was published on April 23, 2026. It was created for the brand: John Deere Financial, by ad agency: Lumico. This Digital, Integrated, and Print media campaign contains 5 media assets. It was submitted about 5 hours ago by Lumico (Pty) Ltd.
Credits
Creative Agency: Lumico (Pty) Ltd
Strategist: Elene Cooke
Graphic Designers: Lauren van Boom, Maryke Stols
Copy Writer: Amy Lindstrom
Production House: Lumico (Pty) Ltd
Director: Daniel Malherbe, Alwyn Strydom
Production Manager: Isabel-Marie Weerheim
DOP: Armin van Antwerpen
First AC: Ryan Ferreira
Sound Tech: Bless Makua
Video Animator: Ruan Piekaar
Video Editor: Louri Rootman
