We found these real polices sketches on the internet and realized how badly they represented a persons portrait. These portraits are supposed to help police find suspects and do not look anything like a human being. Therefore, we created this campaign to tell people to trust Ozom security cameras instead of having to rely on people's interpretations.
This professional campaign titled 'John, Bruce, Billy' was published in Chile in March, 2018. It was created for the brand: Ozom, by ad agency: Y&R. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Y&R Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director / Art Director: Mauricio Muñoz
Art Director: Matías Cabrera
Copywriters: Cristián Montégu, Matías Anríquez
Photographer / Retoucher: Josefina Pro