Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online.
This professional campaign titled 'Jeep Snacks' was published in Germany in May, 2017. It was created for the brand: Jeep, by ad agency: Leo Burnett. This Outdoor medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Directors: Benjamin Merkel, Helge Kniess, Hans-Juergen Kaemmerer
Art Directors: Thomas Koch, Michael Fluhr
Copywriter: Christian Urbanski
Account Directors: Rafael Koldewey, Tu-Linh Huynh
Producer: Netti Weber