Description
Les Producteurs de lait du Québec (PLQ), in collaboration with LG2, are celebrating the passion and unwavering commitment of Quebec's 9,501 local dairy farmers. The initiative highlights the family-oriented and deeply human side of the dairy sector, where each generation drives change and passes on its expertise. At the heart of the project is a message, mirroring the style of a short film, inspired by the authentic daily life of a local family farm. Directed by Vincent René-Lortie, the video stands out with its unique art direction and is set to the track Fille de personne by Hubert Lenoir, a piece of music whose lyrics emotionally bolster this living narrative.
This professional campaign titled 'Jeanne' was published in Canada in January, 2026. It was created for the brand: Les Producteurs de lait du Québec, by ad agency: Lg2. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 4 hours ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Les Producteurs de lait du Québec
Creative Agency: LG2
EXECUTIVE CREATIVE DIRECTION: Marie-Eve Best
CREATIVE DIRECTION: François Sauvé
COPYWRITING: Olivier Giguère, Christian O’Brien, Samuel Bernard
ART DIRECTION: Colin Beaudin, Steve Pépin, Justin Lévis-Houle, Julie Poulin
STRATEGIC PLANNING: Philippe Goudreault, Francis Mantha
CLIENT SERVICES: Andréa Fortin, Emilie Masse, Eliane Coutu, Camille Primeau, Carl Milette, Karine Payette
PROJECT MANAGEMENT, PRODUCTION: Julie Martin, Marie-Elisabeth Fouquet
AGENCY PRODUCTION: Stéphanie Gagné
GRAPHIC PRODUCTION: Martin Brisebois, Joanie Evrard, Sylvie Tétreault
MAC ARTISTS: Martin Brisebois, Joanie Evrard, Sylvie Tétreault
Production Company: Denim
PRODUCTION: Mathieu Leduc, Carolan Grégoire, Emma Clark
DIRECTOR: Vincent René Lortie
DOP: Alexandre Nour
Post-production Company: Arketype
PRODUCER: Mathieu Taggart, Khadija Ellouze
EDITING: Xavier Lévesque
COLORIZATION: Simon Boisx
Sound Studio : Circonflex
ENGINEERING: Jonathan Doyon-Mathilde Langlois-Bettez
MUSIC: Hubert Lenoir, Fille de personne
COMPOSITION: Olivier Girard, Paul-Étienne Côté
Media Agency: Touché
Antoine Nguyen, Vice-President, Strategy
Simon Wautier, Associate Director
Louis Chevallier, Account Supervisor
Samuel Blais, Assistant Strategist
