Description
Les Producteurs de lait du Québec (PLQ), in collaboration with LG2, are celebrating the passion and unwavering commitment of Quebec's 9,501 local dairy farmers. The initiative highlights the family-oriented and deeply human side of the dairy sector, where each generation drives change and passes on its expertise. At the heart of the project is a message, mirroring the style of a short film, inspired by the authentic daily life of a local family farm. Directed by Vincent René-Lortie, the video stands out with its unique art direction and is set to the track Fille de personne by Hubert Lenoir, a piece of music whose lyrics emotionally bolster this living narrative.
This professional campaign titled 'Jeanne' was published in Canada in January, 2026. It was created for the brand: Les Producteurs de lait du Québec, by ad agency: Lg2. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Les Producteurs de lait du Québec
Creative Agency: LG2
Executive Creative Direction: Marie-Eve Best
Creative Direction: François Sauvé
Copywriting: Olivier Giguère
Copywriting: Christian O’Brien
Copywriting: Samuel Bernard
Art Direction: Colin Beaudin
Art Direction: Steve Pépin
Art Direction: Justin Lévis-Houle
Art Direction: Julie Poulin
Strategic Planning: Philippe Goudreault
Strategic Planning: Francis Mantha
Client Services: Andréa Fortin
Client Services: Emilie Masse
Client Services: Eliane Coutu
Client Services: Camille Primeau
Client Services: Carl Milette
Client Services: Karine Payette
Project Management, Production: Julie Martin
Project Management, Production: Marie-Elisabeth Fouquet
Agency Production: Stéphanie Gagné
Graphic Production: Martin Brisebois
Graphic Production: Joanie Evrard
Graphic Production: Sylvie Tétreault
Mac Artists: Martin Brisebois
Mac Artists: Joanie Evrard
Mac Artists: Sylvie Tétreault
Production Company: Denim
Production: Mathieu Leduc
Production: Carolan Grégoire
Production: Emma Clark
Director: Vincent René Lortie
Director of Photography: Alexandre Nour
Post-Production Company: Arketype
Producer: Mathieu Taggart
Producer: Khadija Ellouze
Editing: Xavier Lévesque
Colourisation: Simon Boisx
Engineering: Jonathan Doyon
Engineering: Mathilde Langlois-Bettez
Media Agency: Touché
Vice-President, Strategy: Antoine Nguyen
Associate Director: Simon Wautier
Account Supervisor: Louis Chevallier
Assistant Strategist: Samuel Blais
Sound and Music Studio: Circonflex
Re-recording, Licensing, Arrangements, Audio Post-Production: Circonflex
Sound Engineering: Jonathan Doyon, Mathilde Langlois-Bettez
Re-recording and Arrangements: Olivier Girard, François-Pierre Lue, Paul-Étienne Côté
Audio Post-Producer: Laurence Guichandut
Music: Hubert Lenoir
Music Track: Fille de personne
Composition: Olivier Girard
Composition: Paul-Étienne Côté
