Description
A soulful storytelling campaign for Jazean Coffee that honors the rich agricultural heritage of the Jazan region in Saudi Arabia. Titled "Story of the Earth" (حكاية الأرض), the series of posters captures the authentic journey of Saudi coffee—from the meticulous hand-picking of beans and traditional sorting by hand, to the ancient stone-grinding process and the final celebratory pour. The campaign uses evocative, warm-toned photography and traditional cultural symbols to connect the consumer with the craftsmanship and passion behind every cup of Saudi coffee.
This student campaign titled 'Jazean Coffee – “Story of the Earth” Heritage Campaign - CADD : DAU University ' was published in Saudi Arabia in April, 2026. This Design, Digital, and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 4 media assets. It was submitted about 17 hours ago.
Credits
Student: Sumayah Alotaibi
Course: GDE201 - Introduction to Graphic Design
Instructor and Supervisor: Assistant Professor Eman Salah El-Din
Vice Dean: Professor Dr. Jamil Binabid
Head of Department: Assistant Professor Hasnaa Al-Faqi
Dean: Professor Dr. Nora Al-Badi
University: The College of Architecture Engineering and Digital Design - Dar Al-Uloom University - KSA
Brand: Jazean Coffee
Agency: Student Project
