In full social isolation by COVID-19, there has been an increase in complaints of violence against women. The figures are heartbreaking: the Chilean Ministry of Women speaks of more than 70% of calls to the Guidance on Violence against Women offices compared to the previous period.
This professional campaign titled 'Jails' was published in Chile in May, 2020. It was created for the brand: Antonia Fundation, by ad agency: Pedro Juan & Diego. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 4 years ago by Creative Director: Jorge Portales of Agency Pedro Juan y Diego.
Advertising Agency: Pedro Juan & Diego, Santiago, Chile
Executive Creative Director: Hernan Ramos, Cristián Kemp
Creative Director: Jorge Portales
Art Director: Diego Ramírez
Copywriter: Valentín Gómez
Producer: Hugo Olivares
Retouching: Luchin / Lobo Studio
AV Producer: La Patota LAB
Director: Gonzalo Ziegele