#IWasTold Campaign
Description
#IWasTold is an initiative issued in public interest by Whistling Woods International on Women's Day 2023. The phygital campaign started with a photography-driven campaign, a brand film and an on-ground activation. Conceptualised and created by Buffalo Soldiers, #IWasTold campaign was also extended into an open microsite, creating the scope for a larger activation that transcends gender.
Featuring notable Alumna from each school at Whistling Woods International, the campaign aspires to spark conversation and bring together women and men who wish to be allies in the fight for gender equality.
This professional campaign titled '#IWasTold' was published in India in March, 2023. It was created for the brand: Whistling Woods International, by ad agency: Buffalo Soldiers. This Design, Film, and OOH Outdoor media campaign is related to the Education industry and contains 2 media assets. It was submitted about 1 year ago by Co-Founder & CEO: Sumon K Chakrabarti of Buffalo Soldiers.
Credits
Advertising Agency: Buffalo Soldiers, New Delhi, India
Production Company: Eating Potatoes, New Delhi, India
Director: Saurabh Dubey
Copywriter: Shafique Fakih, Rohit Prakash
Photographer: Prayash Padhi / Buffalo Soldiers
Creative Designer: Ankita Shinde
Head of Design: Sumant Chawla
Producer: Akanscha Srivastava
Associate Producer: Deeksha Dinesh
Executive Producer: Sujay Chakraborty, Arnab Kundu, Sumon K Chakrabarti
Costume Stylist: Samya Shriti
HMU: Muskan Nitore
AD & SM Team: Tanish Kumar
