Description
Forget the holiday rush, this season, S.Pellegrino is embracing what Italians already know: the more time you spend at the table, the better life gets. A phenomenon they explore in the new campaign - Italian Time.
Created with Ogilvy, the campaign takes a hilariously refreshing approach to the holidays, thanks to Diane Morgan, who steps back into her familiar investigative shoes. As a witty cultural translator, she explains the Italian tradition of stretching mealtimes to savor every moment with a comical equation of the number of cousins you have, leftovers offered and a myriad of other factors that make time stop with loved ones.
This professional campaign titled 'Italian Time' was published in Multinational Europe and United Kingdom in November, 2025. It was created for the brand: San Pellegrino, by ad agency: Ogilvy. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 29 days ago.
Credits
Creative Agency: Ogilvy
Global Chief Creative Officer: Liz Taylor
Global Creative Lead, Nestlé / Deputy CCO EMEA: Andre Laurentino
Chief Creative Officer, NY: Samira Ansari
Group Creative Director: Francesca Ferracini
Group Creative Director: Alice Teruzzi
Associate Creative Director: Darina Khafizova
Associate Creative Director: Sonali Ranjit
Photographer: Aaron Rozanski
Managing Director: Laura Kanfer
Senior Account Director: Zoe Baker-Peng
Account Supervisor: Maureen McKiernan
Group Strategy Director: Elise Alverson
Strategy Director: Hannah Lewman
Head of Production Services, North America: Jessica Nugent
Production Business Manager: Georgia Zalk
Executive Director: Gloria Hall
Production Director, Hogarth NY: Danielle Menna
Senior Producer, Hogarth NY: Eric Sanchez
Group Account Director, Hogarth NY: Olga Tsoy
Project Manager, Hogarth NY: Zoe Mukendi
Senior Business Affairs Manager, Hogarth NY: Barbara Silverstein
Director, Smuggler UK: Alicia MacDonald
Director of Photography: Jamie Cairney
Production Designer: Zoe Koperski
Managing Director / Executive Producer: Lucy Kelly
Producer: Ben Link
Production Manager: Ellie Sanders Wright
Production Coordinator: Georgie Dale
Editor, Final Cut UK: Phil Hignett
Assistant Editor, Final Cut UK: Maud Barry
Senior Producer, Final Cut UK: Nikki Porter
Executive Producer, Selected Works UK: Alex Fitzgerald
Senior Producer, Selected Works UK: Soloman Tiigah
Producer, Selected Works UK: Beatriz de Carvalho
2D Artist: Owen Maiden
2D Artist: Rocio Herrero
2D Artist: Dave Wishart
Colourist: Nielsan Bohl
Music: Tango Milano by Christian Marsac via Audio Network
Director, Branded Content US: Mara McGarity
Sound Design/Mix, 750mph: Lucas Trigg
Producer, 750mph: Carla Thomas
Photographer, MSP Studio: Martin Scott Powell
Chief Marketing Officer, Sanpellegrino: Elisa Gregori
Senior Marketing Director, Sanpellegrino: Thomas Conquet
Senior Marketing Manager, Sanpellegrino: Sara Mayer
Brand Manager, Sanpellegrino: Jordan Liedholm
International Marketing Manager, Sanpellegrino: Viviana Montanarella
Senior Brand Manager, Sanpellegrino: Marzia Severino
Senior Strategic Creative and DEIB Production Lead, Sanpellegrino: Gilda Zevallos
Media Lead, Planning Group Director, OpenMind: Romeo Kabir
Associate Director, Planning, OpenMind: Katie McDermott
Manager, Planning, OpenMind: Joey Lopez
Senior Associate, Planning, OpenMind: Lauren Ruckman
