FPF - Federação Portuguesa de Futebol

It Will Never Be just a Game

Agency: Uzina

Print: RaquelTy - Two Time National Champion 2021 & 2022 - It Will Never Be Just a Game - Play at

Print: Tuga810 - Club World Champion 2022 - It Will Never Be Just a Game - Play at

Print: Jafonsogv901 - National Champion 2022 - It Will Never Be Just a Game - Play at


Videogames are seen as virtual games, but for the players they're the real thing.

To put eFootball in the place it deserves and call for players to join Portuguese eFootball league, we casted some of the best ePlayers in Portugal to show that eFootball will never be just a game.

This professional campaign titled 'It Will Never Be just a Game' was published in Portugal in March, 2023. It was created for the brand: FPF - Federação Portuguesa de Futebol, by ad agency: Uzina. This Digital, Film, and Print media campaign is related to the Gaming and Sports industries and contains 4 media assets. It was submitted about 1 year ago by Copywriter: Francisco Roque do Vale of Uzina.


Advertising Agency: Uzina
CEO: António Roquette
Executive Creative Director: Susana Albuquerque
Creative Director: Andreia Ribeiro
Copywriter: Francisco Carvalho
Copywriter: Francisco Roque do Vale
Art Director: Micael Nunes
Design: Sofia Brajal, João Marques
Motion Design: Joana Miguel
Arte Final: Edoardo Umberto Trave
Account Manager: Carolina Pinheiro, Ana André, João Ataíde
Planners: João Maria França Martins, Rita Martins
Agency Producer: Virgínia Palma, Carolina Pinheiro
Production Company: PLAYGROUND
Film Director: Rui Vieira
Producer: João Abreu


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