Description
Following the success of the Jeep® Grand Wagoneer "Family SUV" online reveal video starring comedian Iliza Shlesinger late last year, Jeep puts the comedian to work as the brand's "chief family officer" in its new marketing effort for the new 2026 Jeep Grand Wagoneer.
In the new campaign, "The Real Deal...ership," Shlesinger undertakes training on a Jeep dealership floor to get to better know the 2026 Grand Wagoneer's capabilities and its customers, climbing into the driver's seat to take them through test drives of the Grand Wagoneer that sometimes veer wildly off-road. Cameos include "hunky husband" and Jeep brand executive from the award-winning "Family SUV" campaign.
"The Real Deal … ership" launches with a 30-second spot for television and a long-form video across the Jeep brand's social media channels.
"Everyone loves a good sequel, especially me, if I'm the one starring in it," said Shlesinger. "Also, surprisingly, I was told I wasn't hired as just 'another pretty face,' and that I needed to get to work as the Jeep brand's chief family officer or they'd take away my company car."
"'Family SUV' with Iliza cut through the noise using humor, innuendo and a controlled step outside Jeep brand's traditional brand lane to give the Grand Wagoneer its own identity while showcasing the premium SUV's class-defining features," said Olivier Francois, global chief marketing officer, Stellantis. "Given the overwhelming response to the award-winning reveal film, bringing Iliza back was the obvious next chapter in the retelling of the new Grand Wagoneer's story."
This professional campaign titled 'It will be funny' was published in United States in March, 2026. It was created for the brand: Jeep, by ad agency: Highdive. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 7 minutes ago.
