Description
For World Oceans Day and International Coastal Cleanup Day, NIRSA — a tuna company with a clear purpose of protecting the marine ecosystem — set out to draw attention to a problem that has no voice. We brought to the surface a hidden reality: 80% of the waste found in oceans and on coastlines starts in the city.
This professional campaign titled 'It Starts in the City' was published on September 18, 2025. It was created for the brand: NIRSA, by ad agency: Norlop VML Ecuador. This Digital medium campaign contains 3 media assets. It was submitted 2 months ago by Executive Creative Director: Rommel Puertas of Norlop VML Ecuador.
Credits
CEO: Ceci Solá
Executive Creative Director: Iván Coello
Executive Creative Director: Rommel Puertas
Account Director: Romina Lupino
Creative Director: Rommel Puertas, José León Fon Fay (Yisus)
Art Director: Samuel Macías
Copywriter: Nathalia Arteaga, Mare Rubira
Account Executive: Johnny Macías, Estefanía Cedeño
Client: Melissa Aguirre
