“A mother’s joy is impossible to hide when her daughter reaches this milestone.”
“A father’s pride shows on his face the moment he sees his daughter as a bride.”
“A grandmother’s emotion is written all over her face when she sees her grandchildren ready to celebrate.”
Description
Tokfino Maison is a brand specialized in renting fine attire for unique moments such as weddings, graduations, and celebrations that mark life’s milestones. The campaign is built on a universal insight: emotion is impossible to hide when someone is ready to live one of the most important days of their life.
The concept is captured in the title “It’s written all over your face, when it works.” The idea comes from a popular Brazilian expression, “Tá na cara quando acerta,” which conveys that true and spontaneous reactions are clearly written on the face when the choice is right.
The visuals explore exactly this instant. A father seeing his daughter dressed as a bride, a mother watching her daughter ready for graduation, a grandmother touched by the sight of her grandchildren prepared for celebration. Each image captures the moment when emotion takes over and confirms the power of the occasion.
This professional campaign titled 'It’s written all over your face, when it works.' was published on September 30, 2025. It was created for the brand: Tokifino Maison, by ad agency: Feat.Work. This Design, OOH Outdoor, and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted 2 months ago by Feat.Work.
Credits
Advertising Agency: Feat.Work, Maceió, Brazil
Art Director: Gusmão Victor
Copywriter: Victor Brasil
Creative Team: Bruno D'Avila, Victor Freitas, Thiago Duarte
