It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.
This professional campaign titled 'It's True, Urban' was published on September 21, 2007. This Print medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons