The work sees the brand launching an exclusive hit song along with 6 covers on YouTube, which have been recorded in different neighbourhoods around the world by artists with millions of followers. One of the 21st century’s most relevant technological phenomena, the “cover” broadcast via the Internet, is used to portray everyday life in neighbourhoods.
This professional campaign titled 'Be More Barrio' was published in United States in September, 2015. It was created for the brand: Pull&Bear, by ad agency: SCPF. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: SCPF