National Museum of Beer Brewing
Czech Beer - It's that good.
Agencies: VCCP Prague • Girl&Bear Prague
Description
To promote the National Museum of Beer Brewing and its fascinating exhibition of Czech beer culture, we tapped into a well known fact - that Czechs will do almost anything for their beer. Inspired by real footage from the 2024 floods, we created a series of prints showing how much beer actually means for us and what we're willing to sacrifice for it. Why? Because it's really that good. Come see why.
This professional campaign titled 'Czech Beer - It's that good.' was published in Czechia in October, 2026. It was created for the brand: National Museum of Beer Brewing, by ad agencies: Girl&Bear Prague and VCCP Prague. This Print medium campaign is related to the Alcoholic Drinks and Travel and Tourism industries and contains 3 media assets. It was submitted about 3 hours ago.
Credits
Advertising Agency: VCCP Prague
Production Company: Girl&Bear Prague
Photographer: Pavel Hejný
ECD: Dejan Štajnberger
Creative Directors: Marek Linhart, Lluis Rotger
Copywriter: Nick Stillittano
Art Director: Emil Nitkulinec
Retoucher: Jiří Velan
Producer: David Havel
