Brothers for Life

It's Not Your Choice

Agency: Joe Public


Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women.

This professional campaign titled 'It's Not Your Choice' was published in South Africa in September, 2017. It was created for the brand: Brothers for Life, by ad agency: Joe Public. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Joe Public United, Johannesburg, South Africa
Creative Director: Martin Schlumpf
Art Director: Mphela Mamabolo
Copywriter: Galaletsang Kgoathe
Director: Thabang Moleya
Producer: Leanne Kumalo
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Adam Weber
Account Management: Mpume Ngobese, Mandisa Ngubane, Lebogang Sebola
Strategist: Ben Shapiro
Agency Producer: Tshepiso Moerane
Post-Production: Ludus
Editor: Willie Saayman
Recording Studio: Anathi Sound
Music / Sound Composition: Zethu Mashika, Nathi Luthango


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