Description
When deadlines are tight and expectations are high, you just have to have a Director with the X-factor. Someone who’s a sure bet to deliver commercials fast, and that are as entertaining as they are effective.
Spitfire’s Paul Ramaema is that Director. Grid Worldwide needed nine 20-second commercials for their client betXchange – and they needed them yesterday. But they also needed them to look fantastic and land with the kind of comedic flair that keeps viewers hooked right to the end.
So Paul shot smart. Using one location and a single-take approach for each commercial, he created a bold and distinctive visual identity for every film, ensuring they all lived in their own believable – and brilliantly entertaining – worlds.
As Chris Torline, Marketing Director of betXchange, commented: “This campaign was built around a simple idea: it’s not you, it’s where you bet. Grid did a fantastic job bringing that platform to life creatively, and Paul and the Spitfire team executed it brilliantly under extremely tight timelines. The result is a campaign we’re incredibly proud of and one that has given betXchange a distinctive voice in the category.”
We think Paul landed a winner. Or, more accurately, nine winners. So look out for them and judge for yourself. And then give Spitfire a call. Because if you haven’t unlocked your own X-factor yet, maybe it’s not you.
This professional campaign titled 'It’s not you. It’s who you shoot with.✨' was published in South Africa in June, 2026. It was created for the brand: betXchange, by ad agencies: Grid Worldwide and Spitfire Films. This Digital and Integrated media campaign is related to the Gambling and Sports industries and contains 3 media assets. It was submitted about 1 hour ago by Production Assistant: Hloni Ntsooa of Spitfire Films.
Credits
Client: betXchange
Marketing: Chris Torline, Luyanda Makhaye
Creative: Desiree Pretorius, Pranay Riga
Directors: Warren Ho, Ryan Ho
Agency: Grid Worldwide
Chief Creative Officer: Clinton Bridgeford
Art Director: Sacha Saddul
Copywriter: Mischa Lensink
Business Unit Director: Busisiwe Tshabalala
Account Manager: Lebo Diamile
Freelance TV Producer: Hazel Neuhaus
Production Company: Spitfire Films
Director: Paul Ramaema
Executive Producer: Liesl Lategan
Head of Production: Bale Makola
Creative Producer: Brennan Lewis
Producer: Peta Sacke
Cast Coordinator: Malee Ntsooa
Casting Director: Mandy – Casting Initiative
Production Coordinator: Savannah Burmeister
1st Assistant Director: Cameryn Clarke
DOP: Adam Vinokur
Focus Puller: Brendan Wassermann
Camera Assistant: Jarryd Yeoman
DIT: Chris Tilley
VTO: Shadrack Mangena
Photographer: Warren van Rensburg
Key Grip: Bafana Langa
Best Boy Grip: Bongani Sibeko
Gaffer: Jean du Plessis
Best Boy Lighting: Sekwane Dlamini
Spark: Sibusiso Ngubeni
Spark: Sabelo Nkosi
Art Director: Wayne Smith
Props Master: Jasmin Snaith
Art Assistant: Tiaan Enslin
Art Assistant: Pedre Lamprecht
Wardrobe Stylist: Hannah Smith
Wardrobe Assistant: Stacey Calvert
Hair & Make Up Artist: Jane Tshepiso Sithole
Assistant: Nthabiseng Senong
Animal Wrangler: Julie Bezuidenhout
AACL Inspector: Rulof Jackson
Unit Manager: Douglas Machogo
Unit Assistant: Lincorn Mkhabela
Security: B-Force Security
Medic: Neo Maponya
Production Assistant: Michael Dube
Driver/Team Leader: Thomas Chauke
Driver: Thabang Seema Umsamo
Craft Assistant: Colen Thorisho
Craft Assistant: Tshepo Nkoane
Cast
Scene: Tattoo
Tattoo Artist: Sikander Bukht
Client: Hlumelo Mbashe
Scene: Botched
Aesthetician: Cathryn Murray
Client: Reem Koussa
Scene: Parlour
Parlour Employee: Tanya Olckers
Client: Danie Janse Van Rensburg
Dog: Ruby
Postproduction House: Aces Up Postproduction
Offline Editor: Anlerie Cilliers
Colourist: Michele Wilson
Online Edit & VFX: Donovan Smith
Graphics & Animation: Greenhouse
Audio Final Mix: Bandile Mabaso
Post Producer: Ed van Blerk
