It's like their lives depend on technology. And with diabetes... they do.
Screen addiction in children is a rising concern throughout the world. We all know the tantrums that result from taking a gadget from a child: they cry like their life depends on it.
Well, what if it did?
In Portugal, a lot of children with type 1 diabetes can’t get their hands on the latest insulin pump technology that can make their lives better and safer. To raise awareness, the Association for the Protection of Diabetics in Portugal (APDP) created a parallel between this issue and the trending topic of screen addiction.
This professional campaign titled 'It's like their lives depend on technology. And with diabetes... they do.' was published in Portugal in November, 2022. It was created for the brand: APDP, by ad agency: McCann. This Film and Print media campaign is related to the Health and Public Interest, NGO industries and contains 2 media assets. It was submitted 2 months ago by Art Director: Gonçalo Tavares Antunes of McCANN Lisbon.
Advertising Agency: McCann Lisbon
Creative Director: Rodrigo Cardoso
Art Director: Gonçalo Antunes
Copywriter: Tiago Fragoso
Account Director: Miguel Gonçalves
Account: Gabriel Gonçalves
Strategy Office Director: Catalina Cadena
Strategist: Inês Freitas
Director: Filipe Penajóia
Photography Director: Bernardo Lima Infante
1st Directing Assistant: Luís Lisboa
Head of Operations: Ricardo Miranda
Executive Production: João Abreu
Chief of Production: Manuel Saalfeld