It's just a doll

Agency: Autoriai


Meningitis B is a fatal disease, especially dangerous for children. To encourage parents to learn more about the disease, we created a unique, handcrafted doll – with a tranquil face, but no hands. She reflects more than 50 faces of different children. The doll represents a young survivor of Meningitis B whose body bears marks left by the disease. The main message: “It’s just a doll. Imagine if the infection harmed a child.” The doll became a recognized figure and a reason for discussion about the disease.

This professional campaign titled 'It's just a doll' was published in Lithuania in September, 2019. It was created for the brand: GlaxoSmithKline, by ad agency: Autoriai. This Integrated medium campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 2 media assets. It was submitted over 4 years ago by Creative: Marija of Autoriai.


Advertising Agency: Autoriai, Vilnius, Lithuania
Creative director: Giedrė Šileikytė
Art director: Nerijus Keblys
Copywriter: Gediminas Kukta
Photographer: Darius Petrulaitis
Sculptor: Algimantas Kensminas


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.