Meningitis B is a fatal disease, especially dangerous for children. To encourage parents to learn more about the disease, we created a unique, handcrafted doll – with a tranquil face, but no hands. She reflects more than 50 faces of different children. The doll represents a young survivor of Meningitis B whose body bears marks left by the disease. The main message: “It’s just a doll. Imagine if the infection harmed a child.” The doll became a recognized figure and a reason for discussion about the disease.
This professional campaign titled 'It's just a doll' was published in Lithuania in September, 2019. It was created for the brand: GlaxoSmithKline, by ad agency: Autoriai. This Integrated medium campaign is related to the Health, Pharmaceutical, and Public Interest, NGO industries and contains 2 media assets. It was submitted about 3 years ago by Creative: Marija of Autoriai.
Advertising Agency: Autoriai, Vilnius, Lithuania
Creative director: Giedrė Šileikytė
Art director: Nerijus Keblys
Copywriter: Gediminas Kukta
Photographer: Darius Petrulaitis
Sculptor: Algimantas Kensminas