Description
While other vacations focus on escape, Royal Caribbean is about being all in — showing up fully for adventure, memories, and relaxation — all the moments that make people feel most alive. “It’s Big Time” is here to inspire travelers to embrace vacations as opportunities to not take time off, but to take it on.
This professional campaign titled 'It's Big Time' was published in United States in September, 2025. It was created for the brand: Royal Caribbean, by ad agency: Partners + Napier. This Content, Digital, and Integrated media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 3 months ago.
Credits
CREDITS
CLIENT - Royal Caribbean
CREATIVE AGENCY - Partners + Napier
Bayla Werman, Group Account Director
Ben Salsky, Copywriter
Bre Willis, Account Director
CJ Franzitta, Senior Director Brand Strategy
CJ Gaffney, VP Group Strategy Director
Clark Shepard, Associate Creative Director, Copy
David Casey, Executive Producer
Elyse Kosakowski, Group Account Director
Emily Piernick-Nazinitsky, Account Executive
Jacob Gavin, Head of Production
Jason Ziehm, Associate Creative Director, Copy
John Kearse, Executive Creative Director
JP Smith, Senior Production Artist
Kati Mennett, Senior Producer
Lauren Lanzalaco, Associate Director, Project Management
Lisa Della Piana, Associate Creative Director, AD
Lyanne Artigas, Account Supervisor
Melissa Smith, VP of Operations
Mike Shaughnessy, Group Creative Director
Rob Warchol, Associate Creative Director, AD
Rob Kottkamp, CCO
Courtney Cotrupe, CEO
MEDIA AGENCY
Mediahub
Femaris Pena EVP, Managing Director, Media Planning
Breana Ryan SVP, Group Media Director, Media Planning
Salmon Berlin VP, Media Director
Giovanna Best, Associate Media Director
Maddie Porter, Associate Media Director
Mitchell Bolton, Media Supervisor
Brittany O’Malley, Media Supervisor
Hunter Slack Director
Meg Ryan SVP, Group Media Director, National Investments
Liz Morse VP, Strategy
Tiffany Easley VP, Director, Campaign Insights
Evan Quijano Director, Ad Ops
Jamie Dorfman SVP, Director, Media Innovations
PRODUCTION AGENCY
Pixel Farm
ZeroVFX
