This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse. To mark the initiative, Boston-based HATCH The Agency partnered with Station Film and award-winning director Brendan Gibbons to create “It’s Always There,” a powerful anti-child abuse PSA for the Know+Tell initiative of the Granite State Children’s Alliance. The PSA is a quiet and profound reflection on the impact sexual, physical or mental child abuse can have on a person for their entire life, and a reminder intervention is the first step for getting a young life back on track.
“The intention behind ‘It’s Always There’ was always to communicate a truth about abuse,” said Rick McHugh, Executive Creative Officer of HATCH The Agency. “And it’s a truth that other spots addressing the issue don’t always examine - that the pain of abuse, the effects of abuse, stay with the person long into adulthood. Those effects can be profound. But with intervention, support and counseling, kids can learn to deal with what’s happened to them and go on to live happy and fulfilling lives.”

This professional campaign titled 'It's Always There' was published in United States in March, 2022. It was created for the brand: Granite State Children's Alliance, by ad agency: Hatch The Agency. This Film medium campaign is related to the Other and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago by Publicist: Lauri Aloi of Independent Publicist.


Advertising Agency: HATCH The Agency, Boston, United States of America
Production Company: Station Film
Editorial: Peel & Eat
Sound: Soundtrack Boston
Director: Brendan Gibbons
Founding Partner: Caroline Gibney
Founding Partner: Stephen Orent
Producer: Elizabeth Reichert
Director Of Photography: Doug Chamberlain
Executive Creative Director/Copywriter: Rick McHugh
Editor: Robert Lucente
Colorist: Flip Kotsishevkiy
Post Executive Producer: Joel Walter
Engineer: Mike Secher

BunBun Snack
Snyder of Hanover


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