It's Always There

This month is National Child Abuse Prevention Month, an annual observance dedicated to raising awareness and preventing child abuse. To mark the initiative, Boston-based HATCH The Agency partnered with Station Film and award-winning director Brendan Gibbons to create “It’s Always There,” a powerful anti-child abuse PSA for the Know+Tell initiative of the Granite State Children’s Alliance. The PSA is a quiet and profound reflection on the impact sexual, physical or mental child abuse can have on a person for their entire life, and a reminder intervention is the first step for getting a young life back on track.
“The intention behind ‘It’s Always There’ was always to communicate a truth about abuse,” said Rick McHugh, Executive Creative Officer of HATCH The Agency. “And it’s a truth that other spots addressing the issue don’t always examine - that the pain of abuse, the effects of abuse, stay with the person long into adulthood. Those effects can be profound. But with intervention, support and counseling, kids can learn to deal with what’s happened to them and go on to live happy and fulfilling lives.”