Description
Ahead of the 2026–27 season, the Premier League is launching its new U.S. campaign, "It's All Here," which celebrates the League's growing place in American sporting culture, fueled by over 30 years of fandom in the US and building on the momentum from the World Cup to drive lasting, longer-term engagement with the League and its clubs.
The hero film, created in partnership with The Rec League, is led by Premier League legend Ian Wright, with a cameo from NBA champion Josh Hart. It's an ode to the unique and dedicated ways American fans follow the best football players in the world through the Premier League, including Brighton fans in seagull masks and players in New York repping Ian Wright’s Arsenal jersey.
The campaign reinforces that the world's best football isn't just played in the Premier League, it's felt across everyday America. Over 40 million unique US viewers tune in to the Premier League each season and the Manchester City v Arsenal match in April 2026 became the most-watched game in U.S. history, averaging 2.6 million viewers across NBC, Peacock, Telemundo and NBC Sports Digital platforms.
“It’s All Here” launches today across Premier League's USA and global channels, NBC, and USA Network.
"It was always inevitable that we’d love this game, and this league, wasn’t it? That was the feeling and truth our internal teams tried to build our strategy and creative off of, and that there was no better place for fans to find it all than in the Premier League. Coupled with this unique window to feed off the wave of positivity, and increased eyeballs, from World Cup, it felt like we had all these interesting pieces that could help set up both what an incredible Premier League season lies ahead of us– and how U.S. fans can be just as big a part of the action.
"Getting to work with Arsenal legend, and legendary good guy, Ian Wright was insane all on its own. He’s so welcoming and passionate about the game, and about growing it amongst fans, that it felt like he really brought out such an authentic love and charm to all of the work. Oh, and he also happens to be one of the greatest footballers of all time, no big deal."
This professional campaign titled 'It's All Here' was published in United States in August, 2026. It was created for the brand: Premiere League, by ad agency: The Rec League. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 6 minutes ago.
Credits
Creative Agency & Post Production Company: The Rec League
Director: Jack Jensen
Cinematographer: Seth MacMillan
1st AD: Nick Sartori
Creative Director: Jack Jensen
Creative Director, Design: David Zavertnik
Creative Director, Copy: Brendan Gillen
Senior Creative: Conrad Kaczmarek
Strategy Director: Quinn Frehner
Head of Brand: Scott Swindler
Brand Manager: Michael Tumey
Agency Producer: Jenny Jones
Post Producer: Kalif Fuller
Editor, Hero: Brian McAndrew
Editor, Social Content: Trent Ubben, Duncan Dickerson, Thomas LaGrega, Brian McAndrew
Music Supervisor: Trent Ubben
Colorist: Gabe Sanchez
VFX: Young Min Kim, Mikey Plescia, James Buongiorno, Matt Riley
Production Company: Rabbits Black
Executive Producer: Ryan Hawkins
Executive Producer: Mike Bergin
Line Producer: Katelyn Pippy
