It's all about what matters to you

Agency: La Chose


Writing a text message, opening a popup, sharing one’s feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love.
The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France’s Road Safety Authority (Sécurité Routière). So Orange chose to do its bit, echoing the public authority initiatives already underway.

This professional campaign titled 'It's all about what matters to you' was published in France in February, 2018. It was created for the brand: Orange, by ad agency: La Chose. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: La Chose, Paris, France


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