It's About Time

Agency: TNA


The Black Friday promotions are a great deal for Egyptians as all brands and stores applies huge discounts on their products which makes it one of the most anticipated seasons of the year where Egyptians waits for it aiming to get the best deals. However, it's not easy to put hands on what you want without going through a very long queues and busy shops which makes it a great hassle to go shopping at that day. So over years people starts to avoid going shopping during the Black Friday and catch another sale.

valU the leading buy now pay later mobile application in Egypt finds an opportunity in encouraging people still to go shopping during the Black Friday by offering an incentive of 30% cash back.

This professional campaign titled 'It's About Time' was published in Egypt in November, 2022. It was created for the brand: Valu, by ad agency: TNA. This Content and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by Business Director : Dalia Arafa of Wunderman Thompson.



Basel el deeb, hazem el sadaani

Creative team:
Mohamed zoheir, islam khaled, alaa mansour, ahmed abdelrahman, karim el saay

Account team:
Nihal nashed, layla ramadan, mariam el hadad, mona moussa

Director: Amr Haddad
Director’s Producer: Dalia Arafa
DOP: Mostafa El Kashef

Production House: Kay Oh Productions
Executive Producer :Ahmed Arafa & shady abd el aziz
Producer: Khaled Mohsen - Lojaine Mohamed
Head of Production : Mohamed Elmor
Production Manager :Ahmed Nasr
Production Designer: Islam Hassan
Art Director : Pery Nour El Din
Stylist : Nada Khedr
Ass. Stylist: Hakim - Noureen
1st AD : Shady Salah
2nd AD : Seif El Gabry
Assistant Producer:Haya Shash
Gaffer : Mohamed Fathy (Eshta)
Sound Engineer: Khaled Mohamed
Video Assist: Abdulrhman Nasr
Clapper: Abdelsalam Radwan
Squibs & SFX: Hany El Maghrabi
Casting Agency : Target Casting

Post House : Barber shop
Editor: Amr Rabeea
Color Grading : Mahmoud Ali
Producer : Osama Bendary
Post Producer : Amr Junior - Nada Kenawy

Sound Design : Fadi garas

The Strong Nati...


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