IKEA is always perceived as a high-price option for the Egyptian market.
As a solution, IKEA provided generous installment options.
Egyptians measure cost by monthly installment rather than lump-sum amount.
Don't worry about calculating how much will you pay monthly, we created a
currency that gives your monthly installments a tangible and real feel.
Pay it over 48 months.
The Execution for this direction is used to bridge the gap between the customers’ financial calculations and their purchase decision.
This professional campaign titled 'IKEA New Installment Currency' was published in Egypt and United Arab Emirates in January, 2022. It was created for the brands: IKEA and Valu, by ad agency: Ogilvy Cairo. This Design, Digital, and OOH Outdoor media campaign is related to the Finance industry and contains 5 media assets. It was submitted about 1 year ago by Art Director : Meral Ahmed of Ogilvy.
Advertising Agency: Ogilvy, Cairo.
Art Director: Meral Ahmed
Sr. Copywriter: Hesham Tarek