CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down.
This professional campaign titled 'It only takes a second to be distracted' was published in Canada in October, 2020. It was created for the brand: CAA, by ad agency: One Twenty Three West. This Film medium campaign is related to the Automotive, Professional Services, and Public Interest, NGO industries and contains 3 media assets. It was submitted over 1 year ago by Creative Director, Illustrator: John Larigakis of One Twenty Three West.
Advertising Agency: One Twenty Three West, Vancouver, Canada
Illustrator: John Larigakis
Copywriter: Addie Gillespie
Art Director: John Larigakis
Creative Director: Rob Sweetman
Creative Director: Dominic Prevost
Account Director: Matt McGarva
Producer: Paula Gill
Animator: John Larigakis
Animator: Jesse Shaw
Audio Production: Murmur