Description
Foot Locker has launched ‘It Always Will Be Foot Locker,’ a two-minute film celebrating five decades of sneaker culture and positioning the retailer as an authority connecting people with the sneakers, brands and communities that shape culture. The film highlights iconic styles including the Air Jordan 1, adidas Stan Smith, Converse Weapon, New Balance grey sneakers and Nike Air Force 1, while weaving Foot Locker’s signature black-and-white strip uniform throughout the story.
Created by Someplace and directed by Kim Gehrig of Somesuch, the film is narrated by US rapper and music producer Method Man. The campaign presents Foot Locker as more than a place to buy sneakers, instead framing the retailer as a cultural connector that has helped define what becomes a must-have across generations.
The film launches a broader campaign spanning broadcast, social, digital, out-of-home and in-store channels. The work also includes ‘Sole Stories,’ a 36-episode short-form documentary series created with entertainment studio Hartbeat, featuring creators, influencers and sneaker fans who have helped shape and define sneaker culture.
This professional campaign titled ' It Always Will Be Foot Locker' was published in United States in August, 2026. It was created for the brand: Foot Locker, by ad agency: Someplace. This Film and Integrated media campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 2 minutes ago.
