Description
Virgin Atlantic Holidays has launched ‘If not now, when?’, its first brand campaign since 2018, created by Lucky Generals. The campaign is built around the anticipation and nerves that come just before making a bold decision, positioning holidays as more than a change of scenery and encouraging travellers to embrace new experiences, deeper connections and memorable moments.
The hero film captures travellers in moments of possibility across destinations including Mexico and Nevada, holding on the split second before they decide whether to take the leap, choose a new route or try something unfamiliar. Set to The Libertines’ ‘Don’t Look Back Into The Sun’, the film builds toward the central question, ‘If not now, when?’, encouraging people to stop postponing experiences and make the most of their time away.
The campaign is supported by Virgin Atlantic Holidays’ growing range of curated experiences and itineraries spanning food and culture, wellness, adventure and local connections. Rolling out across multiple channels in three phases, the campaign aims to build awareness, encourage engagement and drive bookings while positioning Virgin Atlantic Holidays around more personal, seamless and experience-led travel.
This professional campaign titled 'If not now, when?' was published in United Kingdom and United States in August, 2026. It was created for the brand: Virgin Atlantic, by ad agency: Lucky Generals. This Film medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 1 media asset. It was submitted 2 minutes ago.
