Altero — Ištikimybė neapsimoka
Description
Altero helps people compare loan offers. We built the campaign around a simple human truth: loyalty can be expensive. “Ištikimybė neapsimoka” turned financial comparison into a relationship metaphor, with a bank becoming an absurdly literal partner in a wedding scene. Fake it developed the concept and script, directed and produced the commercial end-to-end.
This professional campaign titled 'Ištikimybė neapsimoka' was published in Lithuania in August, 2022. It was created for the brand: Altero, by ad agency: Fake it. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago by Creative Co-founder: Andrius Paškevičius of Fake it.
Credits
Fake it — creative concept, script, direction and production.
