Description
At Alpha Builders, we believe that at the end of the year, dreams don’t disappear — they get wrapped. Covered by doubt, fear, and “someday,” waiting for the right moment to be opened.
Based on this insight, we developed a series of print ads that reframe the act of gifting. Through visuals of an opening gift box and torn wrapping paper, Alpha Builders’ buildings are revealed as what truly matters: dreams that were never far away, only waiting for a decision.
The idea is built on a simple truth: the new year doesn’t bring presents, it brings choices. Because what once seemed wrapped was always there — within reach of those willing to take the first step toward their future.
This professional campaign titled 'Investment Within Reach' was published in Ecuador in December, 2025. It was created for the brand: Alpha Builders, by ad agency: Alpha Builders. This campaign is related to the Real Estate industry and contains 2 media assets. It was submitted 25 minutes ago.
Credits
Brand Director: Marcelo Enríquez
Digital Lead: María Fernanda Rodríguez
Copywriter: Jonathan Sthory
Content Manager: Karen Arauz
Multimedia Graphic Designers: María José González / Steffano Delgado
Traffic Manager: Astrid Flores
Events Executive: Dominick Salomón
Advertising Production: Geovanna Salomón
